Musician Jason Derulo and travel app Hotwire launched a first-of-its-kind travel challenge on TikTok to celebrate the return of travel, in search of the best travel transformation on the internet. The #HotwireHotelGoals challenge winner chosen by Jason will literally be transported to a mystery five-star hotel via private jet for a trip worth up to $50,000. Contestants have until July 12 to try to be the lucky winner for this $50,000 vacation.
How can you participate?
Follow @HotwireTravel and post your best home → hotel glow up on TikTok, with creative inspiration from Jason Derulo, capturing why you’re reading for a getaway and where you’d rather be.
Tag your post with #HotwireHotelGoals and follow @HotwireTravel on TikTok
Part of the contest is to highlight Hotwire’s mystery hotel deals known as “Hot Rates,” which offer travelers big savings on a better experience than they thought possible. Similarly, once the contest winner selects their domestic destination of choice, Hotwire will handle the rest, including arranging a mystery luxury hotel and private jet travel for the stay.
The TikTok challenge comes as part of Hotwire’s latest initiative, Book Beyond Your Wildest Means, which sets out to make the inaccessible, accessible for savvy travelers everywhere. *Beyond* giving away a wildly extravagant celebrity-worthy getaway to one lucky recipient, the campaign entails a robust programming rollout beginning in 2021 that will enable travelers to upgrade their favorite experiences at every turn. Be on the lookout for partnerships ranging from skincare to meal kits, and everything in between, designed to showcase how Hotwire fans can book – and live – beyond their wildest means.
Arecent survey by Hotwire found that while luxury hotel rooms star in the majority of millennials’ travel fantasies as they begin to hit the road again, nearly 60 percent have never stayed in a five-star hotel. Hotwire is ready to change that this summer as the world opens its doors to travelers once again.
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