For the first time in history, Tulum, Mexico, a trendy, bohemian beach town known for independently, locally and Mexican-owned, small hotels and bed and breakfasts, will be home to its first hotel from a U.S. hotel chain. On December 18, Kimpton Hotels will open Kimpton Aluna Hotel.
This is the first Mexico property for Kimpton Hotels.
Kimpton Aluna Hotel, a new 78-room “lifestyle luxury hotel,” will be situated on the edge of nearly one thousand acres of biosphere reserve and a short distance from the bustling downtown and famous, white-sand beaches.
The hotel features 72 standard guestrooms and six luxury suites, all offering private terraces with jungle views.
In line with the low-key, holistic-driven Tulum vibe, the hotel will offer an “open-air gathering place” for guests and locals alike, as well as on-site restaurant and rooftop bar, two outdoor pools, a swim-up pool bar, spa, state of the art fitness center, open-air yoga studio, and business center.
The hotel will operate an off-site private beach club that is accessible via the property’s vintage house cars or complimentary beach cruisers. As you can see on Google Maps below, the hotel is about a 5-minute drive to the beach (3.6 kilometers).
“We’re thrilled to welcome the Kimpton Aluna Hotel to the Kimpton family,” Kimpton CEO Mike DeFrino said in a statement. “This opening officially establishes our brand in Mexico, and provides an incredible opportunity for us to take part in the extremely rich culture and growing market of Tulum. We look forward to furthering IHG’s trusted relationship with Grupo Presidente to offer guests Kimpton’s trademark amenities and heartfelt service.”
The intimate beach hideaway is a magnet to young travelers, content creators and social media influencers. In 2018, it was voted No. 1 dream destination for millennials.
While Tulum has been a long-standing hideaway for holistic-minded, bohemian travelers and young backpackers, jet setters began to come to the destination in droves, changing the dynamic of Tulum, once known for its yoga and spiritual retreats, bare-boned amenities and $15/night bungalows one could rent on the beach.
Still, Tulum is one of the most untouched destinations in Mexico. A UNESCO World Heritage Site, Tulum is is home to cenotes (underwater sink holes you can swim in), ancient Mayan ruins, the Mesoamerican Coral Reef and the Sian Ka’an Biosphere Reserve – all which are a short jaunt from Kimpton Aluna Hotel.
While Aluna Hotel will be Kimpton’s first opening in Mexico, the hotel group plans to open two new boutique hotels in Mexico City, scheduled to open in late 2021, with Mexican hospitality company Grupo Presidente, which currently manages more than 15 hotels in Mexico.
Kimpton is part of Intercontinental Hotels Group.
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