If you’re heading to Disney this fall or planning a trip to Europe, and you’re a Star Wars fan, there’s a brand-new collectible you’ll want to keep an eye out for.
Coca-Cola and Disney have teamed up for Coca-Cola x Star Wars: Refresh Your Galaxy, a global campaign that brings together two icons, one from the beverage aisle and one from a galaxy far, far away. The result? Limited-edition cans and bottles featuring 21 Star Wars characters, plus an augmented reality (AR) experience that lets fans send holographic-style messages just like in the films.
This is a celebration of Star Wars fandom and community that extends across borders, generations, and now, your favorite soft drink.
A Legacy of Connection
Coca-Cola and Disney’s relationship stretches back 70 years, and this collaboration highlights both brands’ shared commitment to joy and human connection. Islam ElDessouky, Global VP of Creative Strategy & Content at Coca-Cola, summed it up perfectly:
“This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
Mindy Hamilton, Senior VP of Global Marketing Partnerships at Disney, echoed that sentiment, adding that Star Wars is “a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives.”
For fans, this means the collaboration is more than a clever marketing campaign—it’s a nod to the way Star Wars continues to inspire connection in everyday life.
What Makes These Cans and Bottles Special
The Refresh Your Galaxy collection is a feast for both collectors and casual fans. Twenty-one limited-edition cans and bottles will roll out in select European markets beginning in September, each adorned with iconic Star Wars characters. Collectors who love exclusives can also hunt down designs available only at Walt Disney World Resort in Florida and Disneyland Resort in California.
Among the characters featured:
- Original Taste cans include Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine.
- Zero Sugar cans showcase Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, and Rey.
- Park Exclusives include The Mandalorian and Grogu, a First Order Stormtrooper, and a special Chewbacca design.
For collectors, these cans are sure to be conversation starters and display pieces that capture different eras and storylines from the Star Wars saga.
A New Kind of Immersive Experience
In true Disney and Coca-Cola fashion, this campaign goes beyond the physical product. By scanning a can or even a street advertisement, fans can unlock an AR experience that transforms them into part of the Star Wars universe. The feature allows you to record a video of yourself, then turns it into a hologram-style transmission, just like Princess Leia’s famous “Help me, Obi-Wan Kenobi” message.
From there, you can share uplifting messages with friends and family, blending the magic of Star Wars storytelling with Coca-Cola’s message of connection. It’s a simple but creative way to extend the fandom beyond the screen and into real-world interactions.
Spotlight on Cinematic Roots
The campaign also capitalizes on the cultural significance of the movie theater. The first wave of promotional content is set in a cinema, celebrating the shared experiences of watching lightsabers ignite or binging Star Wars marathons with a Coke in hand. Both Star Wars and Coca-Cola have deep roots in moviegoing culture, so it feels fitting that the campaign kicks off in such an iconic setting.
Where and When to Find Them
The cans and bottles will begin appearing in select European markets this September, with U.S. exclusives available at Disney’s flagship parks. The global campaign is supported by new creative from WPP Open X, led by Ogilvy, along with EssenceMediacom, Hogarth, and Disney Corporate Alliances.
So whether you’re strolling through Paris or Orlando, these collectibles give fans an extra way to connect with the galaxy they love.
The Bottom Line
For travelers, park-goers, or at-home collectors, the Coca-Cola x Star Wars: Refresh Your Galaxy collaboration is a cool and creative way to celebrate fandom. With 21 designs to hunt down, plus an AR experience that makes you feel like part of the rebellion (or the Empire), these cans are destined to become must-have collectibles.
If you’re a Star Wars fan, now’s the time to keep your eyes peeled, because the Force just arrived in the beverage aisle.
