After an extensive report and research, Euromonitor International, a global market research company, named Sweden the most sustainable tourist destination in the world for 2021. The result was announced at ITB, the world’s largest travel fair, in Germany last week, on March 12.
In ‘Top Countries for Sustainable Tourism – Embracing a Green Transformation for Travel Recovery,’ Euromonitor International compared the sustainability of 99 countries in terms of environmental, social, and economic sustainability, transport, housing, risks, and the demand for sustainable tourism. The survey also revealed that 66 percent of the world’s consumers want to act more sustainably when it comes to travel.
“We are pleased that Sweden is at the top of the global sustainability rankings, especially as we know that more and more consumers and tourists in the world want to live, trade and travel more sustainably,” Susanne Andersson, CEO of Visit Sweden, said in a statement.
The 7 pillars used to determined the most sustainable tourism country in the world include:
- Environmental Sustainability
- Social Sustainability
- Economic Sustainability
- Sustainable Demand
- Sustainable Transport, and
- Sustainable Lodging
The international research agency Euromonitor International compared the results of 99 countries. Sweden came first, followed by Finland, Austria, Estonia, and Norway, the majority of countries being located in Scandinavia. This puts Scandinavia at the top of a new global survey on which countries are the most sustainable tourist destinations in the world.
Other countries also show good progress in sustainable transport and lodging, according to the report. Just outside the top 20 – featuring other European countries for the most part, such as Germany and France – is New Zealand, Bolivia and Canada.
Europe dominated the top 20 places in the Sustainable Travel Index Rankings for 2020, with other countries including Slovakia, Latvia, France, Slovenia, Switzerland, Lithunaia, Croatia, Czech Republic, Ireland, Germany, Belgium, Netherlands and Portugal.
The USA ranked 35th in the report. India and Pakistan came in last.
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