WestJet passengers will soon have access to a familiar Canadian coffee blend while traveling. The airline plans to begin serving a Tim Hortons roast onboard starting November 30. The move reflects a targeted partnership between the two brands that also includes a rewards component scheduled for the following year. Details on the exact earn rates for linked accounts remain pending. ([1])
Timeline and Rollout
The initial phase focuses on the in-flight beverage service. WestJet will introduce the Tim Hortons blend across its network beginning in late November. This change affects both domestic and international routes where the airline currently offers coffee options. Crew training and supply chain preparations are already underway to support the switch.
Passengers can expect the new offering to replace or supplement existing coffee selections. The blend is described as a signature Tim Hortons roast tailored for airline service. No major menu overhauls beyond the coffee program have been announced at this stage.
Rewards Program Linkage
Starting in 2027, members of WestJet Rewards and Tims Rewards will be able to connect their accounts. The linkage will allow points to be earned on purchases at Tim Hortons locations through the WestJet program. Exact earning rates and redemption options are still under development.
This integration aims to create ongoing value for frequent travelers and coffee customers alike. Both loyalty programs already serve large customer bases across Canada and select international markets. The partnership extends the reach of each program without requiring new memberships.
Practical Impact for Travelers
Business travelers and leisure passengers who value familiar brands may appreciate the addition during flights. The change aligns with broader airline efforts to enhance onboard experiences through recognizable partnerships. It also provides a low-friction way for Tim Hortons loyalists to accumulate WestJet points on everyday purchases once the rewards link activates.
Stakeholders include WestJet flight crews responsible for service, supply partners handling the coffee logistics, and loyalty program teams preparing the 2027 integration. No immediate changes to seating, baggage, or other core travel policies are tied to this announcement.
What matters now
- November 30 marks the start of Tim Hortons coffee service on WestJet flights.
- Account linking between WestJet Rewards and Tims Rewards begins in 2027.
- Earn rates for the rewards component are not yet confirmed.
The partnership represents a measured expansion of both brands into each other’s core customer touchpoints. It builds on existing loyalty structures rather than creating an entirely new system. Observers will watch how the in-flight rollout performs and whether the 2027 rewards feature delivers meaningful value once rates are disclosed.
