Picture this: you’re sitting at your favorite coffee shop, scrolling through Instagram, watching your friend post stunning shots from Rome or maybe those dreamy Northern Lights in Iceland. Sound familiar? Well, you’re not alone in that wanderlust feeling. Europe has this magnetic pull on Americans that’s been growing stronger year after year. What makes it even more interesting is that we now have real data showing exactly where our fellow Americans are heading when they cross the pond.
Over 40 million travelers departing from the US headed to the European continent in 2024. That’s a massive number when you think about it! With so many incredible destinations to choose from – each with its own personality, history, and flavor – it’s fascinating to see which places are capturing American hearts the most.
Let’s dive into the real data and discover where Americans are actually booking their European adventures.
The Clear Winner: United Kingdom Takes the Crown
Nearly 49 million Americans headed abroad last year, with the U.K. being the most visited destination. When it comes to European travel, the United Kingdom absolutely dominates the scene for American tourists. The United Kingdom continues to be the number one choice for US travelers. In 2024, 10.7 million people traveled to the UK, with US citizens making up 50.9% (5.4 million) of the total departures. There’s something undeniably appealing about crossing the Atlantic to a place where you can still understand the locals (mostly!).
The shared language and historical ties between the US and UK create a sense of familiarity that appeals to many Americans. Think about it – you can wander through centuries of history without needing Google Translate to order fish and chips. London alone pulls in millions of visitors with its iconic landmarks. With iconic landmarks such as Buckingham Palace and Stonehenge, and exciting cities like London and Edinburgh, the UK offers the perfect mix of heritage and modernity.
Whether you’re catching a show in the West End or exploring the Scottish Highlands, the UK provides that perfect blend of familiar and foreign that American travelers seem to crave.
Germany Surprises as the Strong Second
Here’s where things get really interesting – With 5.5 million departing travelers arriving in Germany, this European country has emerged as the second most visited destination. Germany might surprise some people by claiming the second spot, but the numbers don’t lie. The interest of travelers from the US in visiting Germany has only kept increasing. While in 2022, 4.4 million departures to Germany were recorded, this number rose by 17.3 percent in 2023, reaching 5.1 million.
In 2024, this figure increased to 5.5 million – six percent more than in 2023 and 24.4 percent more than in 2022. What’s driving this German fever among Americans? Well, Germany offers an incredibly rich mix of experiences. You’ve got Berlin with its fascinating history, Munich with its beer gardens and proximity to fairy-tale castles, and the romantic Rhine Valley that looks like something straight out of a storybook. Plus, German efficiency means everything runs smoothly – something that travel-weary Americans definitely appreciate.
The country also serves as an excellent base for exploring the rest of Europe. With its central location and excellent transportation network, many Americans use Germany as their European home base while hopping around to other countries.
France: The Eternal Romantic Draw
France continues to captivate Americans, who love paying a visit to the world’s most popular destination. In 2024, 4.7 million travelers from the US visited France, 4.7 million or 58.76 percent of whom were US citizens.
France, holding the third position, shouldn’t surprise anyone who’s ever dreamed of sipping wine along the Seine or strolling through lavender fields in Provence. Paris alone is like a magnet for first-time European travelers. Paris is officially the most visited city in Europe after narrowly lagging behind London for the past few years; Furthermore, France remains the most visited country in Europe. There’s something about the City of Light that captures imaginations – maybe it’s those countless movies we’ve all watched, or maybe it’s the promise of croissants that actually taste like heaven.
But France offers so much beyond Paris. Americans are discovering the French Riviera, the wine regions of Bordeaux and Burgundy, and the historical significance of places like Normandy. It’s a country where you can satisfy your inner history buff, foodie, and romantic all in one trip.
The Netherlands: Small Country, Big Appeal
Between 2022 and 2024, the number of US travelers departing to Dutch airports has increased by 20.4 percent. There were 2.5 million travelers from the US headed to the Netherlands in 2022, a figure that rose to 2.9 million in 2023 and peaked at 3.08 million in 2024. The Netherlands might be small, but it packs a serious punch when it comes to attracting American visitors. Amsterdam is clearly the star here.
Despite its relatively small size, Amsterdam is still a major European tourism destination thanks to its beautiful architecture, lovely canals, and liberal social policies. It’s also consistently ranked one of the best places to live in Europe. The city offers this unique combination of laid-back vibes and cultural richness that’s hard to find elsewhere. What makes the Netherlands particularly appealing to Americans is its manageable size and English-friendly environment. You can bike through tulip fields in the morning and explore world-class museums in the afternoon.
Amsterdam is certainly one of the most expensive cities in Europe, especially when it comes to accommodation (which tends to happen when small cities receive millions of visitors). Over-tourism is a problem in Amsterdam, so I recommend visiting during the off-season if you want to avoid some of the crowds.
Italy: La Bella Vita Calls Americans
For the first time in the last three years, Italy has become the fifth country to receive the most travelers from the US in 2024. This means that travelers departing from the US were drawn more to Italy in 2024 than they were in the previous years. In 2022 and 2023, Italy was positioned sixth on this list, receiving 1.7 and 2.3 million visitors, respectively. Italy’s climb up the rankings shows just how irresistible the Italian lifestyle has become for Americans.
There’s something absolutely magical about Italy that goes beyond just the tourist attractions. With Roman ruins like the Colosseum or Pompeii, and famous Renaissance masterpieces by artists like Leonardo da Vinci and Michelangelo, Italy has a rich artistic and historical heritage that is popular among Americans. But it’s not just about the history – it’s about the entire experience.
Americans are drawn to the Italian concept of “la bella vita” – the beautiful life. Whether you’re savoring authentic pasta in a tiny Roman trattoria, watching the sunset over the Tuscan hills, or taking a gondola ride through Venice’s canals, Italy offers experiences that create lifetime memories. The ease of access is another reason for Italy’s popularity. Numerous direct flights from major U.S. cities to Rome, Milan, and Venice make travel convenient. Italy’s excellent train system also allows visitors to explore the country with ease and comfort.
Spain: The Rising Mediterranean Star
Travelers from the US are increasingly visiting Spanish destinations, with the numbers increasing by 37.4 percent between 2022 and 2024. While in 2022, a total of 1.9 million travelers from the US were headed to Spain, this number rose to 2.3 million in 2023 and reached 2.7 million in 2024. Spain is definitely having a moment with American travelers, and it’s easy to see why. Barcelona often serves as the gateway for Americans discovering Spain.
Barcelona, Spain’s diverse architecture, sets the city apart from other European destinations. Must-see attractions like Antoni Gaudí’s Park Güell and Basílica de la Sagrada Família are beyond impressive, as are Palau de la Música Orfeó Catalana and the many medieval buildings in the Gothic Quarter. When you tire of taking in the city’s stunning structures, relax on Barceloneta beach, sample a smattering of tasty local tapas at Boqueria Market, or sip sangria along Las Ramblas, a busy thoroughfare featuring a variety of cafes and shops.
Spain offers this incredible combination of rich history, vibrant culture, delicious food, and that relaxed Mediterranean lifestyle that Americans find so appealing. From the beaches of the Costa del Sol to the cultural treasures of Madrid and the unique architecture of Barcelona, Spain delivers variety in spades. Plus, Spanish people are known for their warmth and hospitality, making American visitors feel genuinely welcome.
Ireland: The Emerald Isle’s Growing Charm
Ireland has enjoyed a remarkable rise in popularity, with the number of US travelers increasing by 29.1% from 2022 to 2024. In 2024, 1.9 million Americans traveled to Ireland, drawn by its rugged landscapes, rich history, and warm hospitality. Whether touring Dublin’s cultural landmarks or exploring the countryside, Ireland remains a top destination for US travelers seeking an authentic European experience.
Ireland has a special place in many American hearts, partly because of the strong Irish-American heritage in the United States. But it’s not just nostalgia driving the numbers – Ireland offers some of the most breathtaking natural scenery in Europe. Think dramatic cliffs, rolling green hills, and those charming pubs where locals still tell stories by the fire. The Irish are famous for their storytelling and hospitality, which creates an immediate connection with American visitors.
Whether you’re exploring the Ring of Kerry, kissing the Blarney Stone, or simply enjoying a pint of Guinness in a centuries-old pub, Ireland offers experiences that feel both exotic and familiar. The country’s compact size also makes it perfect for Americans who want to see a lot in a relatively short visit.
Turkey: The Bridge Between Worlds
The growing popularity of Türkiye among travelers from the US is undeniable. Between 2022 and 2024, the number of travelers from the US to Türkiye rose by 27.5 percent. From 1.4 million travelers coming from the US in 2022, the number grew to 1.9 million in 2024. Turkey (officially Türkiye) represents something unique in European travel – a country that literally bridges Europe and Asia, offering Americans a taste of both worlds. Istanbul alone is worth the trip.
Where else can you see Byzantine churches, Ottoman mosques, and modern skyscrapers all in one skyline? Turkey’s unique blend of history, culture, and natural beauty continues to captivate travelers, with a 27.5% increase in US visitors between 2022 and 2024. In 2024, 1.9 million Americans visited Türkiye, known for its rich heritage, stunning coastlines, and the magic of Istanbul.
With its distinct fusion of East and West, Turkey offers a one-of-a-kind travel experience. Americans are discovering that Turkey offers incredible value for money, especially compared to Western European destinations. The food is amazing, the history is mind-blowing, and places like Cappadocia, with its fairy chimneys and hot air balloons, create those Instagram-worthy moments that modern travelers crave. It’s exotic enough to feel adventurous but developed enough to be comfortable for American tourists.
Switzerland: Alpine Paradise for American Adventurers
With 1.4 million departures from the US, Switzerland is positioned ninth on this list. In total, 665,429 foreigners, representing 46.26 percent of the total departures, were headed to Switzerland in 2024. Switzerland might be expensive, but Americans keep coming back for good reasons. There’s something about those snow-capped peaks, pristine lakes, and chocolate-box villages that captures hearts.
Arching across 60% of Switzerland from Lake Geneva to the Austrian border, the Swiss Alps are a haven for winter sports enthusiasts. While skiing, hiking, and snowboarding tend to dominate this region, you’ll also discover quaint towns, serene lakes, and gorgeous scenery that can be experienced year-round. Whether you’re an outdoor enthusiast or just someone who appreciates breathtaking scenery, Switzerland delivers. American travelers love Switzerland’s efficiency and cleanliness; everything works exactly as it should. The train system is legendary, making it easy to hop from Alpine villages to cosmopolitan cities like Zurich and Geneva. And let’s be honest, who doesn’t want to experience authentic Swiss chocolate and cheese fondue in their country of origin?
Portugal: Europe’s Best-Kept Secret No More
Portugal continues to attract American travelers for many reasons, and one of them is the exceptional coastline that is unique to this European country. From 2022 to 2024, the number of US visitors to Portugal increased by 46.1 percent. In 2022, 617,594 Americans visited Portugal, and by 2024, that number surpassed 1.2 million. Portugal has been Europe’s best-kept secret for years, but Americans are finally catching on.
Lisbon is a hot destination, and it has skyrocketed up the ranks of Europe’s most visited cities. Lisbon is a laid-back city with coastal vibes, famous for its pastel buildings, café culture, and charmingly gritty vibe. It’s also very friendly on the wallet when compared to other Western European cities – food and lodging are both reasonably priced, and attractions are about average. What makes Portugal so appealing is that it offers many of the same attractions as its more famous neighbors – beautiful coastlines, rich history, great food and wine – but at a fraction of the cost.
The Portuguese are incredibly welcoming to tourists, the weather is fantastic year-round, and you can experience everything from medieval castles to world-class beaches. Plus, Portugal’s growing reputation as a digital nomad haven means it’s attracting younger American travelers looking for longer-term European experiences.
Greece: Ancient Wonders and Island Paradise
Greece holds a special place in the American imagination, and for good reason. Greece has ancient monuments at seemingly every turn, but it’s in Athens where this ancient empire’s greatest and most iconic monuments stand proud. High on a rocky outcrop overlooking the city, the Acropolis epitomizes the glory of ancient Greece, with its graceful Parthenon and 17,000-seat Theatre of Dionysos.
Other impressive ruins littering this vibrant city include the Temple of Olympian Zeus and two agoras (marketplaces) – one Greek, one Roman – mingling with first-rate museums. But Greece isn’t just about ancient history. Breathtaking Crete offers the sandy and pebbled beaches, hospitable locals, and fresh Mediterranean food you’d expect to find in Greece, plus soaring mountains, urban nightclubs, stylish boutiques, and excellent hiking opportunities. Crete is the largest Greek island, so plan your itinerary carefully and consider the best route before you head out to enjoy all the destination has to offer.
The Greek islands provide that perfect combination of relaxation and adventure that American travelers crave. Americans love Greece because it offers multiple experiences in one trip. You can explore ancient ruins in the morning, relax on pristine beaches in the afternoon, and enjoy fresh seafood and local wine as the sun sets over the Aegean Sea. The Greek concept of “philoxenia” – love of strangers – means American visitors are always welcomed with genuine warmth.
Why These Destinations Resonate with Americans
Looking at these numbers, some clear patterns emerge about what draws Americans to specific European destinations. By analyzing usage and sales patterns from over 50,000 customers, Nomad has uncovered which travel destinations were the most popular among Americans in 2024. The United Kingdom is the most popular destination across the United States, coming in first position for no less than 26 states.
Cultural familiarity plays a huge role – it’s no coincidence that English-speaking countries dominate the list. Americans feel more comfortable navigating places where language isn’t a barrier. Historical connections also matter significantly, whether it’s the shared language with the UK, the strong Irish-American heritage drawing people to Ireland, or the romantic images of France that have been ingrained in American culture through movies and literature.
Accessibility is another major factor. Direct flights from major American cities make these destinations more convenient and often more affordable than more remote European locations. Americans are practical travelers – we want to maximize our limited vacation time, so easy accessibility becomes a crucial decision factor.
The Instagram Effect: Social Media’s Role in Destination Choice
Let’s talk about something that’s really shaping modern travel decisions – social media. Americans aren’t just choosing destinations based on guidebooks anymore; they’re choosing them based on how “Instagrammable” they are. Those dramatic shots of Santorini’s blue domes, the fairy-tale castles of Germany, and the colorful buildings of Amsterdam’s canals are all over social media.
Gen Zers and millennials who work remotely often combine careers and long-term travel, according to a 2024 Deloitte summer travel survey. Known as “laptop luggers”, these young travelers make the most of their lengthy stays abroad, traveling farther and enjoying more. This generation of travelers is particularly influenced by social media and is looking for experiences that will look amazing on their feeds. The rise of remote work has also changed how Americans approach European travel.
Instead of the traditional one-week vacation, more Americans are taking extended trips, sometimes working from European locations for weeks or even months. This trend is particularly boosting destinations with good internet infrastructure and co-working spaces.
Economic Factors: Value for Money Matters
Despite the romantic notions of European travel, American tourists are practical about their spending. 20.2 million American outbound tourists visited Europe in 2023. 80% of Americans traveling to Europe plan to spend seven days on vacation, while 11% intend to stay for eight days. With limited vacation time, Americans want to get the most bang for their buck. Countries like Portugal and Spain are rising in popularity partly because they offer excellent value compared to traditional destinations like Switzerland or Norway.
Americans can enjoy world-class experiences – great food, beautiful scenery, rich culture – without breaking the bank. This economic consideration is becoming increasingly important as travel costs continue to rise globally. The strong dollar has also helped make European travel more affordable for Americans in recent years, though currency fluctuations can significantly impact destination choice. When the dollar is strong against the Euro or British Pound, Americans tend to travel more to Europe.
The Future of American-European Travel
Looking ahead, several trends are likely to shape where Americans travel in Europe. Sustainability is becoming increasingly important, with more Americans choosing destinations based on environmental considerations. Countries that are investing in sustainable tourism infrastructure are likely to see growing American interest. Travelers are increasingly seeking out experiences to enjoy on vacation that bring people together. Americans are looking to rest, recharge, and discover new ways to connect through their travels.
The trend toward “slow travel” is also growing among Americans, with more travelers choosing to spend longer periods in fewer destinations rather than rushing through multiple countries. This approach allows for deeper cultural immersion and often provides better value for money. Digital nomadism continues to influence travel patterns, with Americans increasingly looking for destinations that offer good internet connectivity, co-working spaces, and nomad-friendly visa policies. Countries that embrace this trend are likely to see continued growth in American visitors.
The Data Tells a Clear Story
The numbers reveal some fascinating insights about American travel preferences in Europe. Over 40 million travelers departing from the US headed to the European continent in 2024. These travelers continue to gravitate toward ten specific European destinations. While the UK maintains its dominance, we’re seeing significant growth in destinations like Portugal, Ireland, and Turkey that offer unique experiences at competitive prices.
The data also shows that Americans are becoming more adventurous in their European travel choices. While traditional destinations like France and Italy remain popular, the significant growth in places like Turkey and Portugal suggests that Americans are willing to explore beyond the typical tourist trail when the value proposition is right. What’s particularly interesting is how American travel patterns reflect broader cultural and economic trends. The rise of social media-driven travel, the impact of remote work, and the growing importance of value for money are all clearly visible in these destination statistics.
What do you think about these European travel trends? Are you surprised by any of the destinations that made the top list? Tell us in the comments which European destination is calling your name for your next adventure!