For many households, travel plans often go hand in hand with diet goals, whether it’s gearing up for beach season or simply wanting to feel better on the go. Getting into shape before a trip is a common motivator.
For anyone looking to start dieting, the options may feel overwhelming, which is hardly surprising, considering how diet culture has permeated our lives. The U.S. weight loss market has become one of America’s fastest-growing industries. A recent Custom Market Insights report predicts that it will generate over $300 billion by 2030.
Therefore, finding one’s way through this maze can be daunting, as the advice of online fitness influencers often conflicts with traditional mainstream nutritional thinking. A would-be dieter in today’s hectic online commercial onslaught might find it challenging to know where to start.
The Upside-Down Food Pyramid
Furthermore, numerous talking heads with large subscriber bases have qualms with the US Department of Agriculture’s (USDA) 1992 MyPyramid, better known as the Food Pyramid.
There has long been some concern that the dietary guide most of us grew up with was flawed, leading to generations of unhealthy kids.
A video by the think tank YouTube channel, Freethink, titled “Did The Food Pyramid Make Us Fat?” has over five million views. Its premise focuses on how the Food Pyramid should have been reversed, causing decades of poor dietary choices across several generations. Placing carbohydrates at the bottom, with the highest weekly intake, while pushing fats to the top, was a significant mistake.
Fat’s Bad Publicity Campaign
“The message it sent was simple and clear — carbohydrates: good; fat: bad,” says the video’s narrator about the USDA’s creation. When considering the health advantages of good fats, one might agree. Incidentally, the Food Pyramid was replaced in 2011 by a more balanced-looking MyPlate.
Daniel Yetman of wellness platform Healthline lists these in a post advising on signs your body needs more healthy fats. In addition to supporting cell growth, dietary fat helps us absorb vitamins, aids in wound healing, and plays a role in hormone production. Moreover, one gram of fat “provides you with about nine calories of energy,” says Yetman. For comparison, the same amount of carbs or protein yields less than half of that.
The Rise of Dieting Fads
Americans have a long history of dieting trends, with the concept of dieting having its earliest recorded inception in the United Kingdom. William Banting was the world’s first pioneer of a low-carbohydrate diet, following a long career as an undertaker. His booklet, “Letter on Corpulence, Addressed to the Public,” outlined the efficacy of a low-carb diet.
Britain’s Diabetes platform labels Banting among its “Pioneers of Diabetes” for his work. It still today recommends the Banting Diet as “being safe and effective for weight loss,” as well as benefiting individuals with diabetes.
A Dieting Pilgrimage
Perhaps a good solution for those seeking a healthier eating lifestyle could be to embark on a road trip to the healthiest states in the United States. A 2025 post from product lifecycle company TraceOne charted the states with the healthiest diets.
To begin, the platform’s “Diet-Related Health Conditions By State” map indicates where obesity and diabetes are most prevalent (spoiler alert: it’s not good news for West Virginia). It then proceeds to a scatter plot graph illustrating regional fruit and vegetable consumption across all 50 states.





