This summer, the open road comes with a side of cinnamon, chocolate, and Selena Gomez.
The pop star has teamed up with OREO to launch a limited-edition cookie that unlocks an exclusive remix of her hit “I Can’t Get Enough.” But here’s the twist: the only way to hear it is by finding a Selena-signed collector’s cookie and scanning it.
That’s right. One in three special-edition OREO packs now on store shelves includes a cookie embossed with Selena’s signature. Scan the code, and you’ll unlock a brand-new remix that’s not streaming anywhere else.
A Snack-Worthy Soundtrack for the Summer Drive
Whether you’re driving up the Pacific Coast or cruising through cornfields in the Midwest, no road trip is complete without two things: a killer playlist and a good snack stash.
The flavor — cinnamon, chocolate, and sweetened condensed milk — is inspired by Gomez’s favorite childhood drink, horchata. And the music is a fresh twist on a fan-favorite track, remixed just for this launch.
Selena calls it one of her most personal collaborations yet. She helped taste-test the flavor with producer/fiancé Benny Blanco to nail the cinnamon‑chocolate‑condensed milk combo. The cookies also sport six unique Selenator designs, including one embossed with her autograph, which is actually Oreo’s first-ever signature cookie.
And if you’re lucky enough to find the cookie, you’ll also get behind-the-scenes footage from the studio and the snack lab.
Pop Star Meets Pit Stop
Planning a trip with friends or family? Keep an eye out at grocery stores across the country for these limited edition snacks, as they’re only available while supplies last. Make it part of the journey: everyone grabs a pack at the next stop and sees who scores the signed cookie first!
Part of the proceeds from the Selena Gomez OREO cookies go to the Rare Impact Fund, a mental health initiative launched by Gomez to support young people. So every bite you take does a little good, too, making it a snack you can truly feel good about packing.
It’s not just the cinnamon and chocolate (though that helps). It’s the nostalgia. OREOs have long been a road trip staple. Now, they come with a dose of pop magic, a personal touch from one of music’s most beloved stars, and a reason to hunt for something beyond the usual roadside playlist.
This summer, skip the pre-made Spotify queues and unlock something exclusive right from your snack bag.
