Dead Week is not a myth. It’s a term airlines, hotels, tourism boards and travel professionals use in January, and they can’t wait until it’s over.
DEAD WEEK IS THE CHEAPEST TIME OF THE ENTIRE YEAR TO TRAVEL, and it happens ONLY in January. Why? The day after New Years Day until Martin Luther King holiday is DEAD when it comes to travel.
Because no one is traveling in the two weeks following all the holidays, travel industry professionals call it DEAD WEEK (obviously, it’s two weeks, not just one, so whoever coined “Dead Week” is so fired!).
Many travel companies will offer specials during that time (hotels and airlines need to pack in passengers), so it really is the best time to travel to save money without having any sales around it (like Cyber Monday).
But before you hit Google Flights to book the cheapest travel of the year, you need to know two things:
1) You may not find deals in popular, year-round destinations like NYC, LA, Miami and New Orleans or winter high season destinations (think: places to ski).
2) Going mid-week during this time period will yield cheaper results than the weekend, because people still do get away for the weekend year round.
How do you find a Dead Week deal?
Well, look for “winter specials” on hotel and airline websites because no one really says “Dead Week” specials. Again, remember, Dead Week just happens to be a period of time where fares are low, so you won’t really see it advertised much. You’ll also find them on booking sites, like Booking Buddy. Click the link above, and you’ll see they scour top booking engines to bring you the lowest price.
A LOT of the deals come out last minute (basically the week following New Years) so prepare to hunt then. And the deals are huge for packages, cruises and off-season destinations.
Happy Dead Week(s)!
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